The Disney Infinity franchise appeals to both boys and girls at an equal rate. According to a report at The Wall Street Journal, the demographic split for players of Disney's toys-to-life franchise is almost 50/50.
Disney's John Vignocchi told the Journal the demographic split between male and female gamers was initially expected to skew around 70% male and 30% female, but the actual numbers showed an even split.
Vignocchi credited the appeal to young females being attributed to "Disney’s IP treasure chest of powerful and strong female characters."
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